No. 2017, September - July 2017
Index
- Budgeting the Time to Plan a Budget.
- Cutting through the PR clutter.
- Kicking off a year of AI in legal marketing.
- Leadership by example.
- Legal marketing: past, present and future.
- At the intersection of public and relations.
- Be a "best conditioned" legal marketer.
- Building leadership skills through voice of the client.
- How Are You Buying 'Runs' for Your Firm?
- The future is now.
- AI brief.
- AI study takes on law and policy.
- Boost Your Knowledge in AI With LMA Resources.
- Downey Brand.
- Jacqueline Madarang senior marketing technology manager at Bradley, has relocated to Washington, D.C. from Birmingham, AL.
- Nothing artificial about change.
- Payne & Fears.
- Position Yourself for Success.
- Progress through change.
- Staying valuable in a changing world.
- Stradley Ronon.
- Take advantage of LMA's AI resources.
- Trenam Law.
- Where the winners meet.
- Allison Berey, A Woman Who Means Business.
- EntreLeadership podcast.
- Fraser Trebilcock.
- Gina Rubel, Talking Social.
- Hats off to five years of P3.
- Jaffe.
- Members.
- Stearns Weaver Miller's.
- The Four Hour Work Week.
- The LMA New England chapter hosted its holiday party on December 7, 2016, in Boston.
- The Seven Habits of Highly Effective People.
- The Start-Up of You.
- Warner Norcross & Judd LLP.
- WilmerHale.
- 2017 Legal Marketing Association Annual Conference in review.
- AI: the 'next big thing,' challenges and opportunities.
- Aligning Marketing Business Development Resources for Law Firm Growth.
- Breaking through public relations.
- Shattering the standard.
- GETTING THEMOST FROM YOUR MARKETING BUDGET: Eight tips to ensure your firm's money is spent Well and in alignment with strategic goals.
- To lead, give feedback.
- Turning big data into big answers.
- Two-way street: to gain the media coverage your firm desires, consider what you can do for reporters--not just the other way around.
- Evolution of excellence: a look back at the progress of marketing communications.
- Leadership when it counts: learning from industries with terminal consequences.
- A positive partnership: lawyers cognitive & machines.
- BUDGETING WAR STORIES: Teaming up for victory on the budgeting battlefield.
- Engaged employees--a key to the profitable and innovative firms of the future.
- Honoring excellence in legal marketing.
- PR that drives BD: PR professionals are partnering with their business development counterparts to increase visibility, strengthen brands and elevate relationships.
- AVOID MARKETING DETOURS: Charting a digital roadmap will keep your marketing strategy on course.
- Driving client growth: using big data and predictive analytics.
- Observations from the field: what law firms want from CMOs.
- Why your lawyers need media training.
- Giving clients what they want.
- Budget Season Is Prioritizing Season.
- Six tips on how to become a great boss.
- Award-winning efforts: amplify the accolades.
- Ensuring technology delivers insights.
- How AI can change the marketing landscape.
- New perspectives.
- Hall of fame.
- On the beat.
- Strategic outlook.
- The intelligence on artificial intelligence.