No. 2017, September 2017

Index

• Budgeting the Time to Plan a Budget.
• Cutting through the PR clutter.
• Kicking off a year of AI in legal marketing.
• Leadership by example.
• Legal marketing: past, present and future.
• At the intersection of public and relations.
• Be a "best conditioned" legal marketer.
• Building leadership skills through voice of the client.
• How Are You Buying 'Runs' for Your Firm?
• The future is now.
• AI brief.
• AI study takes on law and policy.
• Boost Your Knowledge in AI With LMA Resources.
• Downey Brand.
• Jacqueline Madarang senior marketing technology manager at Bradley, has relocated to Washington, D.C. from Birmingham, AL.
• Nothing artificial about change.
• Payne & Fears.
• Position Yourself for Success.
• Progress through change.
• Staying valuable in a changing world.
• Stradley Ronon.
• Take advantage of LMA's AI resources.
• Trenam Law.
• Where the winners meet.
• Allison Berey, A Woman Who Means Business.
• EntreLeadership podcast.
• Fraser Trebilcock.
• Gina Rubel, Talking Social.
• Hats off to five years of P3.
• Jaffe.
• Members.
• Stearns Weaver Miller's.
• The Four Hour Work Week.
• The LMA New England chapter hosted its holiday party on December 7, 2016, in Boston.
• The Seven Habits of Highly Effective People.
• The Start-Up of You.
• Warner Norcross & Judd LLP.
• WilmerHale.
• 2017 Legal Marketing Association Annual Conference in review.
• AI: the 'next big thing,' challenges and opportunities.
• Aligning Marketing Business Development Resources for Law Firm Growth.
• Breaking through public relations.
• Shattering the standard.
• GETTING THEMOST FROM YOUR MARKETING BUDGET: Eight tips to ensure your firm's money is spent Well and in alignment with strategic goals.
• To lead, give feedback.
• Turning big data into big answers.
• Two-way street: to gain the media coverage your firm desires, consider what you can do for reporters--not just the other way around.
• Evolution of excellence: a look back at the progress of marketing communications.
• Leadership when it counts: learning from industries with terminal consequences.
• A positive partnership: lawyers cognitive & machines.
• BUDGETING WAR STORIES: Teaming up for victory on the budgeting battlefield.
• Engaged employees--a key to the profitable and innovative firms of the future.
• Honoring excellence in legal marketing.
• PR that drives BD: PR professionals are partnering with their business development counterparts to increase visibility, strengthen brands and elevate relationships.
• AVOID MARKETING DETOURS: Charting a digital roadmap will keep your marketing strategy on course.
• Driving client growth: using big data and predictive analytics.
• Observations from the field: what law firms want from CMOs.
• Why your lawyers need media training.
• Giving clients what they want.
• Budget Season Is Prioritizing Season.
• Six tips on how to become a great boss.
• Award-winning efforts: amplify the accolades.
• Ensuring technology delivers insights.
• How AI can change the marketing landscape.
• New perspectives.
• Hall of fame.
• On the beat.
• Strategic outlook.
• The intelligence on artificial intelligence.