AI: the 'next big thing,' challenges and opportunities.

Position:BY THE NUMBERS - Brief article
 
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Marketing executives look forward to 2020, when it is predicted that artificial intelligence will revolutionize the profession. While the benefits are real, the road to revolution is bumpy.

2020

80% of marketing executives believe that AI technology will revolutionize the marketing industry by 2020.

Only 10% of marketers are currently using AI.

26% are very confident they understand how AI is used in marketing.

In order to pursue, marketers believe that AI must:

59% Generate a better sales close rate

58% Increase revenues

54% Improve website traffic and engagement

52% Convert more leads

CHALLENGES Integrating AI into existing technology 60% Training employees 54% Difficulty...

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