Marketing executives look forward to 2020, when it is predicted that artificial intelligence will revolutionize the profession. While the benefits are real, the road to revolution is bumpy.
80% of marketing executives believe that AI technology will revolutionize the marketing industry by 2020.
Only 10% of marketers are currently using AI.
26% are very confident they understand how AI is used in marketing.
In order to pursue, marketers believe that AI must:
59% Generate a better sales close rate
58% Increase revenues
54% Improve website traffic and engagement
52% Convert more leads
CHALLENGES Integrating AI into existing technology 60% Training employees 54% Difficulty...