Today's content has become highly visual and, in most instances, delivered in an "on-the-go" format. Legal marketers who are looking for a bit of inspiration for how to package and deliver their message in order to meet the needs of the audience should check out these resources.
Podcasts have only gotten hotter in recent years, with PR and content marketing high on the list of topics. Next time you are looking for a dose of audio inspiration, here are a few spots to check out:
* The LMA Podcast: Focused on hot topics in legal marketing, from alternative fee arrangements to data and metrics, new episodes of the LMA Podcast are released on a regular basis at legalmarketing.org/podcast.
* If you're looking for broader legal industry perspectives, the Legal Talk Network features legal-related podcasts covering marketing, technology, in-house counsel issues and more. For an overview of all the network's offerings, go to legaltalknetwork.com/podcasts.
* For a wider scope on content marketing across various industries, check out the "This Old Marketing" podcast. Their spin is that while content marketing is seen as a new area, telling stories to develop your business is actually "old" marketing. Find weekly episodes at contentmarketinginstitute.com/podcast-network.
Mastering Content Strategy
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