How AI can change the marketing landscape.

Position:CHECKLIST - Brief article

What are the ways in which artificial intelligence will actually change marketing practices?

Content Curation and Recommendations

* Predictive analytics to surface and finesse content recommendations

* Uniting information from diverse data sets

Smarter Website Search Engines

* Natural language processing (NLP) to find relevance in content and interpret a voice search

Social Semantics

* Deep learning (machine learning of large datasets) to recognize abstract patterns on social media

Service Pricing

* Dynamic price optimization using machine learning and correlating pricing trends with sales trends

Predictive Client Service

* Analysis of thousands of factors to find patterns and change how matters are staffed and how teams communicate

Ad Targeting

* Algorithms used to detect trends in audience behavior and select ad placement and type

Speech/Language Recognition

* Conclusions made not just on...

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