What are the ways in which artificial intelligence will actually change marketing practices?
Content Curation and Recommendations
* Predictive analytics to surface and finesse content recommendations
* Uniting information from diverse data sets
Smarter Website Search Engines
* Natural language processing (NLP) to find relevance in content and interpret a voice search
* Deep learning (machine learning of large datasets) to recognize abstract patterns on social media
* Dynamic price optimization using machine learning and correlating pricing trends with sales trends
Predictive Client Service
* Analysis of thousands of factors to find patterns and change how matters are staffed and how teams communicate
* Algorithms used to detect trends in audience behavior and select ad placement and type
* Conclusions made not just on...