Aligning Marketing Business Development Resources for Law Firm Growth.

• Position: INFOGRAPHIC

In an ever-evolving legal landscape, law firms are tasked with finding different ways to allocate their human and capital resources. A study conducted by Bloomberg Law and LMA, entitled Aligning Marketing and Business Development Resources for Law Firm Growth, highlights different ways legal marketing and business development departments are allocating their resources through various channels and tactics.

ONLY 36% OF MARKETING AND BUSINESS DEVELOPMENT PROFESSIONALS ARE INVOLVED IN CREATING AND SETTING THE FIRM'S TOP PRIORITIES ...

... THOUGH MORE THAN 82% REPORTED LEADING MARKETING/ BUSINESS DEVELOPMENT INITIATIVES RELATED TO THEM

FIRM GROWTH & EXPANSION--16% OF RESPONDENTS SAY THEY ARE CURRENTLY INVESTING OR PLANNING TO INVEST OUTSIDE OF THE UNITED STATES AND CANADA

REGARDLESS OF STRUCTURE, 85% OF LAW FIRMS HAVE ONE SINGLE INDIVIDUAL TO WHOM ALL MARKETING AND BUSINESS DEVELOPMENT PROFESSIONALS IN THE LAW FIRM REPORT

AVERAGE MARKETING/BUSINESS DEVELOPMENT BUDGETS (EXCLUDING...