Vol. 37 No. 2, March 2005
Index
- Free checking? How about free cab, subway and bus rides?
- Future retirement will be different.
- MarketMatch.
- Peoples Bank.
- Ten ways to improve your next PR campaign.
- Attempted phishing fraud on the rise.
- Banks and Life insurance.
- New card rewards program converts loyalty points into charitable contributions.
- Remember to make it colorful.
- Community bank saves time, money by outsourcing many internal marketing functions.
- Print series.
- Point of sale.
- Direct mail series.
- Employee promotions.
- Receive recognition for your creative work.
- Some internal conflict is good.
- Recognition programs: start small, then build big.
- Checking free-for-all: have banks gone crazy? First, there was free retail checking, and now all over the country, banks are marketing free checking for small-business customers. Not every institution is convinced that it's a good idea, but many that have tried it claim that it has given them a competitive edge.
- Jed Clampett would be pleased: by planning exclusive events and special recognition for wealth management customers, banks can voice their thanks as well as facilitate valuable word-of-mouth referrals. Here's a sample of appreciation programs at three different financial institutions.
- Upholding your good name X Y: you should periodically monitor customers' perceptions of your bank's reputation. After all, from a marketing viewpoint, your institution's image is one of its most valuable assets.
- Young customers: who, what and: now that the baby boomers are starting to retire, banks need to redirect their marketing to focus on the younger customers that follow. Remember, the so-called X and Y generations do not see and respond to the world in the same way that their parents did.
- Identifying credit prospects at the precise time that they are ready to sign up.
- Watch this: an online bill-pay promotion.
- A segmentation system that identifies rich folk.
- Educating customers and employees about the Check 21 Act.
- Loyalty and rewards solution.
- Educate small-business clients about the Bank Secrecy Act.
- It's about Return on Investment (ROI): a Q&A with David M. Kreiman, CFMP, about the New Online Course on Financial and Business Planning for Bank Marketers.
- A classy new location, plus an added class: ABA School of Bank Marketing and Management moves to Northwestern University in Suburban Chicago.
- Ad space for sale.
- ABAMN calendar 2005.
- Chapter events 2005.
- Did you know?
- Welcome new ABA Marketing Network members.
- Ye Olde presidential database: roll call of the distinguished past presidents of the ABA Marketing Network.
- Need a helpful marketing resource? Try the ABAMNExchange.
- When should you try guerilla marketing?
- Services directory.
- Continuing education quiz.