Ad space for sale.

• Author: Marlin, Brenda
• Position: Marketing Edge - Brief Article

The beginning of the year often brings replenished advertising budgets, and with that. the temptation to spend dollars on nonessential advertising. Where will you spend your ad dollars this year? There are many advertising venues that are--shall we say--less than desirable, but very trendy. Tempting as it maybe at times to jump on the bandwagon, you might review these obscure venues to ensure that they align with your overall strategic marketing plan.

An example of one of these trendy venues that I recently saw was a forehead "billboard." Good Morning America interviewed an enterprising college student who decided that he would try to earn a few dollars by placing his prime real estate, his forehead, up for auction on eBay to the highest bidder. At the time of the interview...