A segmentation system that identifies rich folk.

• Position: New Products - Brief Article

Here's something for banks that need to market to the affluent: a segmentation system based entirely on consumers' discretionary spending power. The product, Echelon DSP, is offered by Echelon Marketing Group of McLean, Va., a division of IXI Corp.

Echelon DSP uses unique invested asset scores, demographics, home equity and other factors to identify the top tier of consumers--the top 20 percent of U.S. households in wealth and...