Watch this: an online bill-pay promotion.

PositionNew Products - MindBlazer Inc. - Brief Article

Some bank marketers recently have been scratching their heads while trying to think up new ways of encouraging online banking customers to add bill pay. Now, MindBlazer Inc., Charlotte, N.C., has released a syndicated online video designed to help banks increase the number of bill-pay customers. The video, entitled "Eliminating the Pain of Paying Bills," teaches viewers the benefits of paying bills online. The promotional video encourages customers to sign up for bill pay directly with their bank.

The company offers to customize the video, which is 3 minutes and 30 seconds in length, to include bank-specific style, logos and information in order to keep the "look and feel" of the...

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