Vol. 45 No. 10, December - December 2013
Index
- Are you an ABA Marketing Network member?
- Social payments: still mostly gash, but digital payments on the rise, survey says.
- Want to join the discussion?
- What's the best way to run a scholarship program for local schools: below are excerpts from a recent online question-and-answer session conducted by marketers who participate in the ABA Marketing Network's Online Community.
- Are you a Certified Financial Marketing Professional (CFMP)?
- Correction.
- First Data Corp.
- MoneyDesktop.
- Remote Deposit Capture use causes consumers to reduce visits to ATMs, branch.
- She is responsible for the bank's internal and external communications.
- Theresa Wendhausen, CFMP.
- Free gas give-away.
- Ice cream charity promotion.
- Showcase your outstanding work!
- Business banking: marketing's new role: changes brought about by the financial crunch of 2008 have left an opportunity for marketers to play a more useful part in the acquisition and retention of middle-market business customers.
- Gamification: from the arcade to the bank: a new marketing trend is to add video game elements to online customer interaction with financial institutions.
- Content Marketing: the smart way to grab attention: rather than strictly promoting products and services on your website, you should also be educating customers about how to better manage their finances. delivering this type of information is an effective way to expand customer loyalty and business.
- Do you really know your small business customers: emerging big-data analysis can uncover commercial client needs and generate new revenue opportunities.
- An effective cross-sell strategy: both high tech and high touch.
- The value of a social media audit.
- Fear of failure shouldn't stop creativity.
- ABA Bundles a Series of Online Compliances Courses for Bank Marketers.
- Programming announced for Social Media Telephone Briefings.
- ABA Subsidiares Combine to Feature All of ABA's Endorsed Solutions.
- Events.
- Iowa Banker Elected Chairman of ABA for 2013-14.
- Continuing education quiz.