Vol. 46 No. 2, March 2014

Index

• Are you a Certified Financial Marketina Professional (CFMP)?
• Are you an ABA Marketing Network member?
• A great way to drive away customers: raise your fees!(MARKETING NEWS) (Brief article) (Survey)
• Lesson from the recession: spend time on mortgage education.
• Selling credit cards.
• Announcements.
• Recent surge in mobile bill pay usage driven by Gen Y consumers.
• For trust department, a better vehicle than facebook.
• I don't see that it offers much for us.
• Want to join the discussion?
• We have a corporate page, but not individual salespeople pages.
• Determining If LinkedIn Is Right for You.
• I Have Been Singing the Praises--with Little Response.
• Would You Like a Free Pumpkin Pie?
• Community Voting on Projects Requesting Bank Funding.
• Showcase Your Outstanding Work!(Editorial)
• Mobile answers the call: creative apps are boosting innovation and generating surprising new opportunities for mobile banking. Here's a look ahead.
• Complete self-service from a single source.
• Why Some Product Promotions Succeed -- While Others Fa: every winning sales campaign needs to integrate three sets of players: the campaign champions, the front-line and the executive management.
• Retiring the indian chief LOGO: When it rebranded, United Bank & Trust, Michigan, wanted more than a mere redesigned logo. It opted for a cultural shift in which employees personified the new brand.
• Tinking Through Linkedln: The social media LinkedIn has grown into a valuable tool for bankers. At The--Stephenson National Bank gz Trust, Wisconsin., the marketing department has taken on the role of overseeing the bank's LinkedIn presence.
• Eight best practices for employing LinkedIn.
• Three strps to cross-sell success.
• ABA endorses VendSure, an information exchange for banks, vendors.
• ABA makes additions to ABA NASDAQ community bank index.
• Events.
• Learn from Internet Businesses: Customer Satisfaction Drives Success.
• Leveraging linkedIn indivdual pages.
• Use Analytics to Prioritize Sales Prospects.
• How to Become a More Effective Marketing Leader.
• CONTINUING EDUCATION QUIZ: Certified Financial Marketing Professional.