Vol. 47 Nbr. 2, March - March 2015
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- Marketing expenditures grew an average of 2.6 percent in banks with $20 billion or less, ABA survey says.
- Regions' new concept branches feature video tellers, universal bankers.
- The PNC Financial Services Group, Inc.
- Business lending will rise by 10 percent this year, 15 major bank economists predict.
- What are the advantages or disadvantages of having live chat on a website?
- Ally bank launches new online banking platform.
- Selling money market accounts.
- Holi-Days of giving.
- Reader's guide.
- A more concise, streamlined layout.
- Does the future look scary? Consider these five responsive strategies.
- Marketing to multicultural customers.
- Trust--based selling: in today's market environment, effective selling involves building trust through the use of five C's: Conversation, Curiosity, Collaboration, customization and coaching.
- Designing a unique website: in a commoditized industry, bank websites sometimes look and feel the same. Lewis & Clark Bank, Oregon, wants its website to express its distinctive culture and brand.
- Sell the emotion.
- How customer engagement bolsters your value proposition.
- With social media, focus on your fans' engagement level.
- Don't leave it up to luck: nine questions to ask a digital or social media agency.
- Profile tip no. 1: don't use a family photo!(LINKING TO LINKEDIN)
- ABA endorses Geezeo's personal financial management platform.
- ABA endorses Fiserv's DNA account processing platform.
- ABA events.
- ABA schedules telephone briefing/webcast dealing with LinkedIn.
- Continuing education quiz.