Identifying credit prospects at the precise time that they are ready to sign up.

• Position: Prospect Triggers from Experian Information Solutions Inc., - Brief Article

Wouldn't it be nice to extend offers to consumers searching for mortgages, home equity loans or credit cards at the precise moment that these prospects are shopping for credit?

Now, Experian of Costa Mesa, Calif., a provider of event-based triggering products, has announced the availability of a product, called Prospect Triggers, that is intended to do this.

Using this product, clients are able to monitor lists of prequalified prospects for current credit activity. The product returns new data on monitored consumers to the client within 24 hours of being loaded to Experian's FileOne database, allowing clients to extend a firm credit offer to consumers...