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• Position: Bank Iowa Corp. - Brief Article

Certificate of Excellence AWARD

Bank Iowa Identity Guidelines

Institution: Bank Iowa Corp, Des Moines, Iowa

Assets: $610 million; six independently chartered banks known as Bank Iowa have a total of 17 locations.

Prior to creating the identity guidelines, the six independently chartered banks that make up Bank Iowa used a variety of logo styles, colors and communications materials. The guidelines were developed as a corporate identity manual for all employees to use to provide guidelines for incorporating the standards and tone of the Bank Iowa brand on all communications material.

The corporation started by having the bank...