Services directory.

This Services Directory contains listings of firms and organizations that serve the financial services community. ABA Bank Marketing does not endorse or make recommendations in regard to the companies supplying their services. For further information on listing your organization in this directory, please contact: W.G. Holdsworth & Associates, Inc. at (800) 323-7891 or (847) 934-0556; or fax (847) 934-0556.

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ADVERTISING AGENCIES & SERVICES

Austin & Williams One of New York's most-awarded advertising agencies, Austin & Williams won seven national and two international awards for advertising and branding in 2004. We specialize in financial institutions, and can help you build your brand, market share & profits. Our strategic, researched approach to advertising & branding assures you that your sales will go up along with your brand recognition. Our clients have doubled in size in four to six years without acquiring other institutions. We're experts at checking acquisition, customer retention & loyalty. Our track record is impeccable. And, by combining Predictive Analytics & superior creative, we can accurately predict which sections of the newspaper your clients will turn to first, what radio formats they're listening to & what TV stations they like. Austin & Williams helps you execute your marketing plan or we can write one for you! Strategic & Creative. Marketing Intelligence & Intelligent Marketing. Service & Response. Talent & Expertise. Because Great Advertising Can't be Either/Or. It must be &. Call Ken Greenberg: (888) 281-9200 x105 and break through the clutter, www.austin-williams.com

Etra Corporation, James E. Turner, (630) 369-1510

Pannos Marketing is a full service advertising and communications firm. We specialize in strategic marketing and public relations for financial services organizations. We're dedicated to helping you develop profitable customer relationships through on-target marketing campaigns and powerful creative solutions. Our success is a result of our depth of experience as bank marketers, our strategic partnership with each client and a commitment to outstanding service. Call Jim Pannos, CFMP (888) 726-6672. www.pannosmarketing.com.

The Tracey Edwards Company's Advertising Group specializes in producing national award-winning creative solutions, based on strategic thinking, for banks and other financial institutions. (617) 451-5800, www.traceyedwards.com.

BRANCH DESIGN

Bachman Design transforms branch environments into effective sales tools through branding, merchandising and customer communications. Contract Kathy Bachman at (614) 793-9993, email at thinksmart@bachmandesign. com. or online at www.bachmandesign.com

Robert G. Lyon & Associates, Inc. Planning, Design, Architecture & Visual Solutions for Financial Institutions. Contact: Hemant Shah-Architecture (hshah@rgla.net) or Robert Arend (Rarend@rgla.net)-Visual Solutions/Branding at (800) 899-RGLA.

Semaphore, Inc. (See Merchandising.)

BRANDING

Bachman Design transforms branch environments into effective sales tools through branding, merchandising and customer communications. Contact Kathy Bachman at (614) 793-9993, email at thinksmart@bachmandesign. com. or online at www.bachmandesign.com.

MultiAd has been producing "brand-control" solutions since 1945. We offer a complete array of applications from our web based AdCreator technology to Print on Demand. (309) 690-5100, planner.multiad.com

Robert G. Lyon & Associates, Inc. (See Branch Design.) Contact Hemant Shah at (800) 899-RGLA or email: hshah@rgla.net.

The Tracey Edwards Company's Brand Strategy Group specializes in strategic marketing and branding initiatives for banks and other financial institutions. With more than 25 years of bank marketing experience, tracey/edwards offers consulting in the following brand areas: brand architecture, positioning, naming, logo development, competitive analysis, Strategic Accuracy Testing[R], and brand essence development. (617) 451-5800, www.traceyedwards.com.

CALL CENTERS

Fairmont Training Services (See Sales Training.)

CONSULTING SERVICES

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