Vol. 46 Nbr. 7, September - September 2014
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- Why are banks giving away so much free money: perhaps your bank is currently running a promotion in which it is offering cash to consumers who open a deposit account or related product. If so, you are not alone.
- Corporate marketers predict that digital technologies will fundamentally transform marketing.
- New PNC headquarters tower showcases the company's belief in green building.
- Announcements: bank marketers.
- What has been your experience when adding a service charge on printed statements for a free checking account: below are excerpts from a recent online question-and-answer session conducted by marketers who participate in the ABA Marketing Network's Online Community.
- Selling the sizzle vs. the Steak.
- Video: the value of community Banking.
- Branch promotion: crack the vault.
- Cross-selling on mobile: since some mobile users don't communicate with their bank through any other channel, you need to use personalized, customized ads to grab their attention--and video messages may be the best way to do that.
- Bank employees describe on video what they do with their charitable contributions.
- Is public relations obsolete?
- Is your website accessible to people with disabilities: if not, your bank could be vulnerable to a lawsuit filed in the name of the Americans with Disabilities Act.
- Web accessibility extends to mobile banking devices.
- So you want to be a tax adviser?
- Striking a balance in activity measures and performance indicators.
- Reputation management in the digital world.
- Improve email success by setting (and metting) expectations.
- ABA and Sales magazine wins two editiorial awards.
- ABA works jointly with AARP to fight against financial abuse of older Americans.
- Continuing Education quiz.