Vol. 45 Nbr. 5, June 2013
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- Few financial institutions currently offer emerging services.
- Murky mortgage mailer.
- Agreements and Alliances.
- Bank marketer.
- Mobile bill payments on the upswing, Fiserv says.
- Nonbank players threatening to steal the market in prepaid cards.
- Building relationships with the isolated--good for healthcare and good for banking.
- Branding/product promotion.
- Community service: bank changes colors to support Michigan's final four run.
- Spread the wealth: now that margins are slim and fees are meager wealth management has taken on a new appeal as a source of noninterest income. This approach comes with a new business model that focuses on financial planning for a wider variety of retail customers--not just the very affluent.
- Encouraging new-channel use: when inducing customers to employ a new channel, such as mobile banking, or a new product, such as bill pay, which approach by the bank is more effective: the carrot or the stick?
- SEO: stop obsessing about rankings! When it comes to search engine optimization, your goal should be to generate the most business as possible--that is, conversions--and not necessarily to rank No. 1 on Google.
- Tell a story, strengthen the brand: an advertising executive explains how the basic components of story making can be employed to enhance branding and other marketing efforts.
- New FTC guidance: advertising in the smartphone age.
- Banks need to get LinkedIn.
- Improvements as well as challenges face housing, survey says.
- Mutual banks remain viable, survey says.