Vol. 46 No. 4, May - May 2014

Index

• Consumers are keeping their money in easily accessible liquid bank accounts.
• Life grows tougher for traditional community banks as online banking expands.
• Is it worthwhile to spotlight a business customer-of-the-month in your branches: below are excerpts from a recent online question-and-answer session conducted by marketers who participate in the ABA Market Network's Online Community,.
• Global customer survey reveals five ways that banks can improve.
• Paying for checking accounts.
• Gaining sales agility: Customers are reluctant to buy until you convince them that you are an invaluable source of financial information. New technologies such as Linkedin are changing the sales landscape. Having problems adapting? An expert gives tips on agile learning and explains how it can help you make a successful transition to current market expectations.
• Reader's guide.
• Customer-centric now: The traditional branch-centric system is under assault as technology provides consumers with the flexibility to bank on their own terms. To adjust, financial institutions should act quickly to place the customer's needs at the center of every decision.
• Introducing our executive team: when it rebranded and moved into new markets, Bangor Savings Bank, Maine, discovered that one of its most effective marketing strategies was to send out the entire executive team to regular community outreach meetings.
• Employee engagement pays off: WSFS Bank in Delaware teaches its associates how to be more engaged in their jobs and the organization. This type of employee behavior boosts customer loyalty and heightens financial performance, the bank says.
• Four ways to produce effective cross-sell results.
• ABA Launches Personal Financial Resource Website for Consumers.
• Events.
• Reach Out to Your Community and Tell Your Story with the Help of the Amplify Website.
• Vertical expertise helps banks catering to businesses.
• Using LinkedIn sponsored updates.
• Tips for coping with a digital world with fewer branches.
• Use profitability terms when talking with your executive team.
• Continuing education quiz: certified financial marketing professional.