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• Position: Zions Insurance Agency - Brief Article

Certificate of Excellence AWARD

Jim Shea Insurance Campaign Merchandising

Institution: Zions Bank, Salt Lake City

Assets: $12 billion; 134 locations

Agency: Richter7, Salt Lake City

The campaign goal was to increase awareness among existing bank customers of the products offered by Zions Insurance Agency.

The agency was directed to leverage Jim Shea's Olympic gold medal celebrity status and his affiliation with Zions. The idea was, "After all, if anyone needs great insurance coverage, it's Jim Shea." The agency was given latitude to develop some nontraditional branch signage--hence, the floor stickers in the real-size shape of a skeleton (the type of one-person sled that Jim Shea rides at 85 miles per hour).

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