Vol. 46 Nbr. 6, July - July 2014
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- Banks face competition for younger customers from T-Mobile, Wal-Mart and google.
- 'We love it,' say retail customers who use remote deposit capture.
- Bank economists see solid business lending this year and next.
- Announcements: service provider/bank agreements.
- Five best practices to improve your return on digital investments.
- Marketing materials on the teller counter: what's the best practice: below are excerpts from a recent online question-and-answer session conducted by marketers who participate in the ABA Marketing Network's Online Community.
- A website redesign.
- Reader's guide.
- Debit-card swipe sweepstakes.
- Showcase your outstanding work!
- The challenge of divergent paths.
- How to keep customers after a merger/acquisition.
- Matrix marketing: the sales force that never tires In their quest for greater profitability, banks are analyzing their databases of customers and prospects and targeting those segments that show the greatest promise for bolstering earnings.
- Humanizing bank brands.
- Sales support tools you can bank on.
- Cutting the traditional branch ties: a private business bank in Rockville, Md., emphasizes technology that eliminates geographic boundaries--and then partners with its customers to provide customized solutions to complex challenges.
- Linkedin as a marketing and sales tool.
- Enhance facebook content with paid ads or promoted posts.
- Product management: simplifying a complicated process.
- The playbook for profitable small-busines lending.
- ABA endorses new wholesale mortgage channel offered by sterne agee mortgage.
- New mortgage rules restrict credit availability: ABA survey.