Print series.
| Position | Columbus Bank and Trust Co. - Brief Article |
BEST OF THE BEST AWARD
Columbus Bank & Trust Brand Ad Series
Institution: Columbus Bank & Trust, Columbus, Ga.
Assets: $4.5 billion; 17 locations
Agency: The Zimmerman Agency, Tallahassee, Fla.
These ads were designed to position the bank and the community as "one." They focused on real stories involving employees and community members. The series emphasizes that the bank shares the same history, goals and dreams as the community--and that what's important to the community is...
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