Vol. 46 No. 8, October - October 2014
Index
- Ten percent of customers say that mobile is their preferred banking method.
- Customers using banks as a mattress a place to store cash.
- Tablet/E-reader owners are heavy users of mobile banking.
- Banks need to acquire and nurture their relationship with millennials.
- There are a lot of millennials--so banks need to market to them.
- How are you positioning your marketing department for the future: below are excerpts from a recent online question-and-answer session conducted by marketers who participate in the aba marketing network's online community.
- Want to join the discussion?
- Using a microsite to communicate about a bank merger.
- A brand refresh that highlights financial education.
- Showcase your outstanding work!
- Social media's influence in online visibility.
- Trust pays off: When you have "trustability," people are eager to buy your products and services. Prices, rates and fees are no obstacle. If the bank is always looking out for its customers' best interests, customers are ready and willing to pay. In fact, they want your bank to succeed.
- Hallmarks of a bank with trustability.
- Introducing google my business: here is what every bank marketer needs to know about this new platform for managing your information on google and google places. This enhanced system will enable you to connect better with your prospects and customers.
- Should you advertise through google my business?
- iPad banking: retaining the under-35 crowd.
- Developing an iPad app: a word of advice.
- The brand: shifting to digital!(Creative Brand Communications ) (PixelSpoke) (Interview)
- Sign of the times: a bank branding firm merges with a digital marketing agency.
- Staying connected with customers who bypass your branches.
- Banks in the future will serve two different roles.
- Can we measure things that lead to more dynamic coaching conversations?
- Leverage social media, external digital data to turn prospects into customers.
- Guidelines for formulating a public relations budget.
- ABA launches new wealth management and trust online training courses.
- ABA offers first-ever universal banker certificate.
- ABA and farmer mac renew agreement.
- ABA endorses new mortgage program through sun trust.