A classy new location, plus an added class: ABA School of Bank Marketing and Management moves to Northwestern University in Suburban Chicago.

• Position: Marketing Edge - American Bankers Association

Periodic repositioning is important for any institution. The ABA School of Bank Marketing and Management is no different. This year the school "repositioned" itself in two significant ways.

First, after decades at the University of Colorado in Boulder, the school has relocated to prestigious Northwestern University in suburban Chicago. Second, the school has added a new course dealing with return on marketing investment (ROMI).

The school's venue at Northwestern University features stale-of-the-art classroom facilities. There are dormitory facilities under one roof for all students, including dining hall facilities. The dormitory is located directly across the street from the classrooms.

Some of the special attractions about the Northwestern University location include:

* The university is located on a beautiful campus immediately north of Chicago in the town of Evanston, a college town filled with restaurants, boutiques, shops and a movie theater. The university is only two blocks from downtown Evanston.

* The campus is convenient to downtown Chicago. A station for elevated trains going to the city's center is located a few short Necks from the university.

* It is convenient to reach from two major airports: O'Hare International Airport and Midway Airport.

An added benefit of the location is that it offers tremendous opportunities for marketing students to take advantage of the rich resources in Chicago--a metropolis noted for its marketing institutions and veteran marketers.

For the first time, the ABA School of Bank Marketing and Management this year will include a course on "getting the most from your marketing dollars." The...