New card rewards program converts loyalty points into charitable contributions.
| Position | Marketing News - Brief Article |
Banks of all sizes that issue MasterCard credit and debit cards can now offer their customers a new way to contribute to local charities or schools. MasterCard International has announced the creation of a program called COMMUNITYcash, which enables cardholders to convert accumulated reward points into cash donation to up to three nonprofits or schools of their choice. Cardholders earn points when making everyday purchases.
MasterCard International says that...
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