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Checking Free-for-All by Janet Bigham Bernstel

1. Recent data indicates that free retail checking accounts:

   [] Generate more fee income than a nonfree account.

   [] Cover the costs of both the front and back office.

   [] Have an average balance in excess of $1,000.

   [] All of the above

2. The appeal of free small-business checking is that it:

   [] Requires no marketing.

   [] Encourages higher checking-account balances.

   [] Draws in new accounts

   [] Is easier to implement than free retail checking.

3. The primary reason that customers change banks is that they:

   [] Are upset with their current bank

   [] Move or change jobs.

   [] Cannot get free checking at their current bank.

   [] Get divorced.

   Jed Clampett Would Be Pleased by Tanja Lian Sablosky

4. According to First National Bank & Trust, the primary reason that wealth management customers participate in the bank's customer-appreciation events is that they like:

   [] Visiting exclusive locations and networking with their peers while someone else handles all the arrangements.

   [] Having the bank pay for the trip.

   [] Learning about the financial issues discussed in the intensive training seminars.

5. First National Bank & Trust scrupulously avoids asking for business from wealth management clients either during or after one of its customer appreciation events.

   []True.

   [] False.

6. The allure of American Trust & Savings Bank's holiday party is that

   [] VIP...