Vol. 41 No. 4, May 2009
Index
- Instant credit prescreen: a way to stand out from competitors?
- Wachovia wins award for promotion of its automatic savings program.
- Banks that send e-mails.
- Call for overdraft changes.
- Future building plans.
- Lance Drummond has joined Fiserv Inc.
- Marketmatch, Dayton, Ohio, has announced that it has acquired Indianapolis-based Main Street Marketing.
- Massachusetts bank selects image of guard dog for campaign.
- Umpqua Bank, Oregon, creates eco-banking division.
- Equity line time.
- Product awareness posters.
- Peeps anniversary card.
- The adventures on the Road to Happiness Customer Contest.
- Roots 'N Blues 'N BBQ Festival.
- Small-Business Appreciation Month.
- The curse and the opportunity of living in interesting times.
- Jump-start cross-selling: guidelines and suggestions for implementing an effective cross-selling program.
- Wow! Check out these images: digital display screens in the bank lobby may be winning acceptance, but how do you manage content for maximum effect?
- Aligning your ducks: marketing organizational structure should line up perfectly with the bank's strategic plan and vision. Unfortunately marketing at many community banks is structured on an "ad hoc" basis--forcing it to react to market conditions--rather than being proactive.
- Why marketing initiatives fail: campaigns sometimes flop because we ignore the fundamentals. Here are the eight most frequent obstacles to marketing success and some suggestions for overcoming them.
- Fiserv enhances Aperio product.
- Online Financial Answer Center from Truebridge is revised.
- Online service introduces ad campaigns for small-business, youth.
- New book contains bank sales tips.
- Video segments that explain products can be posted on bank Web sites.
- Increase retention by adding value.
- Help boost the economy with better small-business services.
- ABA Marketing Conference, Sept. 13-15, to focus on the value of marketing.
- Enter and win: judges explain what makes a competitive entry in the ABA Financial Marketing Awards.
- ABA School of Bank Marketing and Management papers.
- Haven't been able to attend the school yet?
- Members on the move.
- Tips of the month.
- Upcoming events.
- Service directory.
- Continuing education quiz.