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• Position: ABAMN: Resource of The Month - Brief article

Each year students complete an in-depth project such as developing a comprehensive marketing plan or a research report, under the guidance and direction of faculty advisors comprised of distinguished marketing professionals.

Take advantage of the wealth of knowledge past school attendees have acquired by purchasing these school papers, available at a discount to ABA Marketing Network members.

"The marketing plan that I created in 2007, as part of my school assignment, was based on goals of where the bank wanted to be by December, 2010. Thanks to the tactics I learned and incorporated into the...