Peeps anniversary card.

• Position: Brief article

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Institution: The Peoples State Bank, Wausau, Wisc.

The purpose of this campaign was to retain customers in the under-30 age demographic.

The bank created an anniversary card to send to all customers under 30, with an incentive of a free travel mug, to get them to visit their closest Peoples State Bank location. The objectives to get young customers into the bank's locations, and have them experience first-hand the brand...