Massachusetts bank selects image of guard dog for campaign.

• Position: Middlesex Savings bank - Brief article

Middlesex Savings Dank (assets: $3.5 billion), Natick, Mass., picked an image of a guard dog to convey a message to customers about their assets being protected.

The bank created an in-branch and Web-based promotion campaign centered on the theme, "Retire Strong." The campaign included the messages, "Stay on Guard," and "Protect Your Retirement."

The campaign uses the image of an alert, ears-raised Doberman standing guard over the proverbial "nest" containing retirement...