Continuing education quiz.

The continuing education quizzes in ABA Bank Marketing magazine provide up to 10.0 continuing education credits per year to Certified Financial Marketing Professionals (CFMPs). Each quiz consists of 10 questions taken directly from the articles in each issue and have been pre-approved by the ICB for 1.0 credit per quiz. CFMPs must correctly answer seven out of the 10 questions to receive the credit.

To take the quiz, please go to www.icbmembers.org, login, and click on "Continuing Education Quizzes (ABA Magazine)" located on the left-hand side of the page. Once you have completed the quiz, you will receive immediate notification of the results, which can be printed and saved for your records. Quiz credits are automatically uploaded to your record and will show under "My Continuing Education Credits" within 48 hours. If you have any questions, contact ICB's Continuing Education Manager at icb@aba.com.

Jump-Start Cross-Selling

by Richard L. Sandenaw

1. The first cross-selling effort should:

   [] Not be tracked.

   [] Include all products.

   [] Focus on only one product.

   [] Be tied only to financial incentives.

2. Optimum cross-selling occurs only when:

   [] All bank employees are trained.

   [] The bank offers the products customers really want.

   [] The right incentives are in place.

   [] Tracking tells employees exactly how they are doing.

   Wow! Check Out These Images

   by Jon P. VanderMeer

3. Digital marketing should be used primarily to display:

   [] Cable TV.

   [] Branded messages.

   [] Movie and sports trivia.

   [] Community information.

4. With digital marketing, the amount of time spent on the campaign message should be the same as the amount of time spent on:

   [] Graphics.

   [] The use of language.

   [] Positioning of the monitors.

   [] The posting of timely rates.

5. One of the things that marketing departments will have the greatest difficulty adjusting to with respect to digital marketing is:

   [] The need for a large volume of content.

   [] The need for consistency in content.

   [] The complexity of dealing with a new and unfamiliar technology.

   [] The speed with which it can be brought from meeting to screen.

   Aligning Your Ducks

   by John Matheny

6. The following is true of prospector banks EXCEPT for:

   [] Aggressive in their pricing.

   [] Have a broad product and service line.

   [] Often introduce new products and services.

   [] Seek organic growth rather than expansion and acquisition.

7. Reactor banks:

   []...