ABA Marketing Conference, Sept. 13-15, to focus on the value of marketing.

• Position: Conference news - Brief article

How things have changed! Many of the top-of-mind marketing issues today are different than they were at last year's ABA Marketing Conference. In this era of a slowing economy, marketers are working overtime to prove their worth. Not surprisingly, this year's conference, which will be held Sept. 13-15, will focus on how to "exponentially increase your value to your bank."

Keynote speakers at the conference, which will be held at the Grand Hyatt San Antonio, San Antonio, Texas, will discuss regulatory and demographic changes impacting the financial services industry.

Mark Tenhundfeld, senior vice president of the ABA Office of Regulatory Policy, will overview possible changes in federal insurance regulation, housing finance, and bank oversight. Penelope Trunk, a columnist for the Boston Globe and Yahoo Finance, will discuss what banks need to know to attract Generation Y workers. This new group, made up of people currently in their 20s, has different values, ideals and...