Fiserv enhances Aperio product.

• Position: New Products - Brief article

New modules delivering intelligent outbound marketing capabilities and advanced customer analytics have been added to Aperio, Fiserv's customer-interaction and business process management product.

With the enhancements, financial institutions can quickly predict customer behavior and modify offerings accordingly, improving customer cross selling opportunities while also increasing revenue and customer retention, says Fiserv.

Aperio now features Campaign Management, which enables marketers to easily design, develop, deploy, monitor and measure their marketing campaigns across all channels. Aperio treats...