Wachovia wins award for promotion of its automatic savings program.

• Position: Marketing News - Brief article

Wachovia Corp. has won an award in the category of "new product launch" from the Promotion Marketing Association for a campaign centered on the bank's Way2Save automatic savings product.

When launching the product last year, Wachovia organized a Way2Save Challenge Tour that visited 12 cities. The tour consisted of a series of booths and pavilions featuring free, interactive educational and entertainment activities. When set up, the booths took up an area of approximately 60 by 80 feet.

The centerpiece of the set was "The World's Largest Money Machine," a three-stow-high structure that housed eight individual money machines. Each money machine was equipped with a custom-made, proprietary system to swirl the money around the chamber.

At designated times during each tour stop, qualifying contestants entered the money machine with the opportunity to win cash prizes. $10,000 was given away at each tour stop.

The set-up also included a photo area where consumers could have their picture taken and...