Vol. 39 No. 4, May 2007
Index
- City National Corp., parent company of City National Bank, Los Angeles, has acquired Business Bank Corp. of Nevada.
- Helping customers feel good about their bank.
- It's the cool appearance--not the interest rate.
- Park National Corp., Newark, Ohio, has announced a merger with Vision Bancshares Inc., which operates two community bank subsidiaries--Vision Bank of Gulf Shores, Ala., and Vision Bank of Panama City, Fla.
- SouthCrest Financial Group Inc., Fayetteville, Ga., has acquired the Bank of Chickamauga.
- Two San Diego business banks, 1st Pacific Bank of California and Landmark National Bank, have announced a merger plan.
- Q & A: Thomas Thamara: strategic banking innovation.
- A sweepstakes was a key component of this business checking campaign.
- Launch Brochure for Branding Campaign.
- KeyArena Environmental Graphics.
- Paragon Bank Launch Campaign.
- "Out in the Country" Print Campaign.
- Branch Merchandising Campaign.
- Internal Branding Campaign.
- Reality Free Print Campaign.
- Ignored and distrusted: marketing, rebrand thyself!
- Can you hear me now?
- 4 small-business success strategies: to compete for this heavily targeted commercial segment, bankers need to view the world through the eyes of customers.
- Marketing home-equity products: a review of the decisions and actions needed for optimum campaign results.
- When the law says 'Do Not Call': This is the first in a three-part series summarizing what you need to know about compliance with federal legislation concerning marketing by telephone, facsimile machine or e-mail.
- Building loyalty goes beyond good customer satisfaction scores.
- Citibank Singapore allows cardholders to charge through biometric scan.
- A system to enable banks to create customized bundles of products and to price them instantly is being offered jointly by SAS and Amdocs.
- A white paper from the security training firm, My Security Plan, Walnut Creek.
- Company offers consulting services on heath savings accounts.
- New Digital Insight online banking products aim to be 'next generation' solutions.
- A comprehensive reporting and analytic application designed specifically for the banking community is being offered by SwiftKnowledge, Minneapolis, and Voyager Bank, a $600 community bank.
- A white paper on the topic of using self-service kiosks to process credit card applications and immediately issue cards to approved applicants is available from the management consulting firm, Fischer Jordan, New York.
- Customers receive rewards for ordinary banking relationships through a new MasterCard program.
- Things worth knowing: the ABA Marketing Conference, Sept. 16-18, offers practical information about issues of importance to you.
- ABA updates sales and marketing books, courses.
- 2007 ABAMN calendar.
- Remote deposit: stimulating the need for a new paradigm.
- Services Directory.
- Continuing education quiz.