Branch Merchandising Campaign.

• Position: ABAMN 2006 Financial Marketing Awards: First Place, Customer Retention Marketing, Assets Under $500 Million - Bank Midwest Minnesota Iowa N.A. - Brief article

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Institution: Bank Midwest, Fairmont, Minn.

Assets: $362 million; eight locations

When the bank decided to add a major location in the competitive Spirit Lake, Iowa market, the institution decided to make it a "destination" bank that would be highly differentiated. To accomplish this, the bank used extensive merchandising to invite and encourage customers to extend their time-per-visit. Merchandising...