Reality Free Print Campaign.

• Position: ABAMN 2006 Financial Marketing Awards: First Place, Customer Acquisition Marketing, Assets $500 Million to $1 Billion - Norway Savings Bank - Brief article

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Institution: Norway Savings Bank, Norway, Maine

Assets: $739 million

Agency: Perry & Banks

To widen its customer base and solidify its brand image, the financial institution added a free checking product called "Reality Free" to its "Reality" suit of retail deposit products. The agency developed a series of newspaper ads intended to differentiate the product from...