Paragon Bank Launch Campaign.

• Position: ABAMN 2006 Financial Marketing Awards: Entry, Brand, Assets Over $1 Billion - Orion Bank - Brief article

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Institution: Orion Bank, Naples, Fla.

Assets: $1.7 billion

The goal of this campaign was to convey the institution's "big bank" capabilities to the South Florida business community. The campaign included print ads, brochures, collateral and a TV billboard.

The distinctive color bands, photo placement and headline style (all ending in "life happens') describing...