Continuing education quiz.

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ABA Bank Marketing provides continuing education credit to members who hold the CFMP designation. The following quiz reflects the content of this magazine. The quiz has been pre-approved by the ICB for 1.0 hour of continuing education credit. The ABA Bank Marketing online continuing education quiz allows you to earn up to 10.0 hours of continuing education credit annually by passing the quizzes that are connected to each issue of ABA Bank Marketing. Each quiz will consist of 10 questions taken directly from the articles in each issue. To receive your 1.0 of CE credit, you must correctly answer seven out of the 10 questions.

To take the quiz, please go to www.aba.com/icbcertifications and click on the Members Only button on the left-hand side of the page. After you log in, select "Continuing Education Online Quiz" from the "Member Services Options" menu. Once you have completed the quiz, you will receive immediate notification of the results, which can be printed and saved for your records. If you have any questions, contact ICB's Continuing Education Manager at icb@aba.com.

Can You Hear Me Now?

by Brenda Marlin, CFMP

1. Since podcasts are new and broadcasters have little experience in estimating audience size, banks that advertise on this media are likely to encounter:

   [] High costs.

   [] Extremely low cost.

   [] Little listenership.

   [] Medicore podcast content.

2. Although Boone County National Bank wasn't sure whether its podcast advertising would work, it did it anyway because:

   [] The radio podcasts were expected to be popular.

   [] The audience demographics were right.

   [] The positive customer feedback.

   [] The use of the technology is growing.

   Four Small-Business Success Strategies by Rich Dorfman

3. The best way that banks can differentiate themselves in a commoditized industry is through:

   [] Low pricing.

   [] Unique products.

   [] Superior customer service.

   [] Attention-grabbing advertising and publicity.

4. The secret to building loyal, lasting relationships with customers is to create:

   [] Customer intimacy.

   [] A profit-oriented sales approach.

   [] Appealing financial rewards.

   [] An irresistible brand.

   Marketing Home-Equity Products

   by Jim Monteleone

5. The single largest driver of home-equity credit direct-mail response is:

   [] A cash incentive.

   [] Cash-value incentive certificates.

   [] An attractive interest rate.

   [] A teaser introductory interest rate.

6. All of the following are good times for customers to respond to a...