KeyArena Environmental Graphics.

• Position: ABAMN 2006 Financial Marketing Awards: Entry, Brand, Assets Over $1 Billion - KeyBank Corp. - Brief article

[ILLUSTRATIONS OMITTED]

Institution: KeyBank, Cleveland

Assets: $87 billion

The objective of this campaign was to leverage KeyBank sponsorship of Seattle's KeyAreana by strengthening the bank's brand presence, linking the bank and the arena. The graphics were designed to convey the essence of the brand and to build positive energy around KeyBank. The campaign created an environment that would draw people into the bank's designated sponsorship exhibit/area, and provide an easily identifiable location for visitors to meet, relax and take part in...