"Out in the Country" Print Campaign.

• Position: ABAMN 2006 Financial Marketing Awards: Entry, Brand, Assets Over $1 Billion - AgSouth - Brief article

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Institution: AgSouth, Farm Credit, ACA, Statesboro, Ga.

The purpose of this campaign was to establish the new "AgSouth" name. The company has been in business for 90 years under the "Farm Credit" name. As part of the Farm Credit System, the company had been through many mergers and name changes over the years, most recently in 2004 with the merger of a Georgia and South Carolina association.

The older generation of farmers still refers to the institution as "The Federal...