Company offers consulting services on heath savings accounts.

• Position: New Products - MarketMatch offers strategic consulting services on Health Savings Accounts - Brief article

MarketMatch, Dayton, Ohio, has begun offering strategic consulting to banks on the development and management of Health Savings Accounts (HSAs).

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The company helps banks identify customers who could benefit from an HSA, markets the new offering to those customers and provides banks with the training and internal support to effectively administer the account development program.

"Banks now understand the popularity of HSAs and the potential they provide for having long-term investments and therefore long-term customers as a result," said Bruce A. Clapp, president. "Many banks know they...