Launch Brochure for Branding Campaign.

PositionABAMN 2006 Financial Marketing Awards: Entry, Brand Campaign, Assets Under $500 million - National Bank of Commerce (Starkville, Mississippi - Monigle Associates - Brief article

[ILLUSTRATIONS OMITTED]

Institution: National Bank of Commerce, Starkville, Miss.

Assets: $1.4 billion

Agency: Monigle Associates

The agency was hired to rebrand and reposition the National Bank of Commerce in preparation for expansion. The goal was to appeal to young, progressive, affluent customers.

The agency created a new name "Cadence Bank," which suggested the institution's ability to keep the pace and rhythm with expanding customer needs. This "rhythm" is visually expressed throughout the new design "master plan" and has been applied to all...

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