Internal Branding Campaign.

• Position: ABAMN 2006 Financial Marketing Awards: First Place, Internal Branding, Assets $500 Million to $1 Billion - Norway Savings Bank - Brief article

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Institution: Norway Savings Bank, Norway, Maine

Assets: $739 million

Agency: Perry & Banks

While the institution was involved in retuning its brand image to make maximum impact in the market, it launched an internal campaign to empower its employees and to develop the corporate culture.

The agency was involved in redesigning Norway's logo and identity collateral; developing new companywide PC desktop graphics; publishing a new internal newsletter, "Norway Now," focused on the...