Vol. 39 No. 7, September 2007
Index
- Clarification.
- Wachovia goes 'green' as part of West Coast Branch Update.
- Harte-Hanks.
- Landmark National Bank, Solana Beach, Calif., has agreed to merge with 1st Pacific Bank of California, San Diego.
- Peoples Bancorp has applied to merge its two subsidiary banks--First Savings Bank of Three Rivers, Mich., and Peoples Federal Saving Bank of DeKalb County, Ind.--into a single entity.
- Yes, we financed the original Vermont hippie.
- Q&A Jim Wardlaw: the value of "on-brand" behavior.
- Mobile banking: it's coming, but it's not here yet.
- Selling short-term CDs.
- Columbia Bank TV Campaign.
- Opening Doors campaign.
- Tiger checking.
- ATMs in the metro campaign.
- 2005 annual report.
- Debit card blitz.
- Nostalgia campaign.
- Real Men Wear Pink.
- Tires from China, Islam, online sales and you.
- Sweetening the deal: what types of employee inducements are banks offering these days to encourage valued behavior? we speak with three different marketers.
- Standing out: you don't have to be a large bank with a big budget in order to tap into the emotional power of brand positioning--a process that differentiates your financial institution and bolsters customer loyalty.
- We need to "Talk": an inbound call center at a New Zealand bank has been cited for having the world's best customer service.
- Sight i see: effective marketing is communicated through all the sense--sound, smell, touch as well as taste.
- Big payoff: customer rewards are no longer limited to debit or credit-card usage. Some banks today are experimenting with programs that provide incentives for the utilization of wide variety of financial products and transactional behaviors.
- Use direct mail to stimulate customer referrals.
- Tool helps to acquire customers, grow deposits.
- New type of agency offers fast, affordable TV ads for Community Banks.
- A magnetic ink character recognition (MICR) printer (ST9512) has been released by SourceTechnologies.
- A white paper that discusses the impact of changing interest rates and economic conditions on consumer financial asset allocation has been released by StrategIXInsights, a division of IXI Corp., McLean, Va.
- Business Intelligence Powered by BenchMark is a tool that enables timely comparison and best practices for consumer and automotive lending.
- Credit, debit card links added to PayCash Mobile payment system.
- Subscribers to First Research, Raleigh, N.C., can now access the company's business research via their BlackBerry, Palm or Windows personal digital assistant or Web-enabled cell phone by simply logging into the user site and clicking "Wireless Access.".
- Sixty-three students graduate from 2007 ABA School of Bank Marketing.
- New, improved resource kit for 'Get Smart About Credit Day'.
- 2007 ABAMN calendar.
- New FDIC Insurance sign required this November.
- Services Directory.
- Continuing education quiz.