ATMs in the metro campaign.
| Position | ABAMN 2006 Financial Marketing Awards: Runner-Up, Customer Retention Marketing, Assets Over $1 Billion |
[ILLUSTRATIONS OMITTED]
Institution: Chevy Chase Bank, Bethesda, Md.
Assets: $14.4 billion; 250 locations
Agency: LM&O Advertising
The campaign--consisting of print, Internet and radio ads--was designed to increase awareness and highlight the bank's message of convenience--the most branches, the most ATMs and free coin-counting machines.
In a study done prior to and...
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