Debit card blitz.

• Position: ABAMN 2006 Financial Marketing Awards: First Place, Customer Acquisition Marketing, Assets Under $500 Million - Brief article

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Institution: First National Bank & Trust, Indianapolis, Ind. (Now part of Harris Bank, Chicago)

Assets: $1.3 billion; 32 locations

Agency: 2Fold

This campaign was designed to increase debit card use. Direct mail was sent to customers who had received but not activated cards and those who had not received cards. Statement stuffers promoted quarterly random drawings from all debit card transactions with a signature.

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