Continuing education quiz.

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ABA Bank Marketing provides continuing education credit to members who hold the CFMP designation. The following quiz reflects the content of this magazine. The quiz has been pre-approved by the ICB for 1.0 hour of continuing education credit. The ABA Bank Marketing online continuing education quiz allows you to earn up to 10.0 hours of continuing education credit annually by passing the quizzes that are connected to each issue of ABA Bank Marketing, Each quiz will consist of 10 questions taken directly from the articles in each issue. To receive your 1.0 of CE credit, you must correctly answer seven out of the 10 questions.

To take the quiz, please go to www.aba.com/icbcertifications and click on the Members Only button on the left-hand side of the page. After you log in, select "Continuing Education Online Quiz" from the "Member Services Options" menu. Once you have completed the quiz, you will receive immediate notification of the results, which can be printed and saved for your records. If you have any questions, contact ICB's Continuing Education Manager at icb@aba.com.

Sweetening the Deal

by Brenda Marlin, CFMP

1. An incentive program is more likely to succeed if you remember to:

   [] Calculate how much money you'll need ahead of time.

   [] Instruct employees on program details.

   [] Develop the necessary reporting and tracking systems.

   [] Do intensive research prior to launch.

2. One element of an incentive program that may seem trivial but often brings value is:

   [] Making it fun.

   [] Creating a successful kick-off program.

   [] Developing an appealing slogan.

   [] Selecting rewards that are truly desired.

   Standing Out

   by Bryan N. LiBrandi

3. Brand positioning best occurs:

   [] In large banks.

   [] When built strategically.

   [] Organically.

   [] In institutions with special needs.

4. Brand is first and foremost:

   []An organizational exercise.

   [] A process involving top management.

   [] Something that just happens.

   [] A project that requires no research.

   I See

   by Jeff Stephens

5. The appearance of all bank employees, branches and merchandising materials--from brochures to websites--should be consistent and also:

   [] Colorful.

   [] Relevant to the brand.

   [] Distinctive.

   [] Full of sensory impact.

6. Decisions about how anything in the bank will look should never be made without first consulting with:

   [] Front-line employees.

   [] Customers.

   [] The brand's core.

   [] Prospects.

   We Need to Talk

   by Johanna Lubahn

7. To improve customer service, the...