Real Men Wear Pink.

• Position: ABAMN 2006 Financial Marketing Awards: Runner-Up, Diversity, Assets of Over $1 Billion - Brief article

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Institution: National City Bank, Cleveland

Assets: $145 billion

Agency: Brand Partners, Rochester, N.H.

This campaign involved a large window display at the bank's headquarters located in downtown Cleveland. In an effort to increase its retail presence, contribute to downtown revitalization and create more excitement around its space, the bank identified the large stretch of storefront windows as the ideal location for a dramatic display.

The campaign coincided with Breast Cancer Awareness Month (October) and was designed to raise awareness in a...