Nostalgia campaign.

• Position: ABAMN 2006 Financial Marketing Awards: Runner-Up, Customer Acquistion Marketing, Assets of $500 Million to $1 Billion - Brief article

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Institution: Bank of the Commonwealth, Norfolk, Va.

Assets: $547 million

Agency: The Ludlow Group Inc., Virginia Beach, Va.

The aim of this campaign was to both retain existing customers and grow their business with the bank. The bank used a nostalgic approach with vintage imagery from the 1950s and 1960s to harken back to a kinder, gentler time.

Television:

This TV ad features old black-and-white family...