Tiger checking.

• Position: ABAMN 2006 Financial Marketing Awards: Runner-Up, Humor, Asset size of $500 Million to $1 Billion - Brief article

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Institution: Boone County National Bank, Columbia, Mo.

Assets: $1 billion

Agency: Woodruff Sweitzer, Columbia, Mo.

What do you get when you cross a university's beloved mascot with affinity checking? A cool way to bank. This animated spot delivered a new look to an existing campaign and increased awareness of the program throughout the market.

Television:

In this animated TV spot, the University of Missouri's tiger mascot teases a painter who is attempting to paint a door...